ROLE OF COMMUNICATION TECHNOLOGY IN IMPROVING WORK EFFICIENCY OF AIT STAFF (A STUDY OF AIT ABUJA)
The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT newsroom has evolved from a simple text based wire browsing, script and random editing system. It has become a multimedia workflow engine that spans well beyond newsroom floor, to digital newsroom which have reinforced their broadcast quality and drive value.
To supports the study, related literatures were reviewed on the role newsroom communication technology play to improving work efficiency. Also for validity, the diffusion theoretical framework was used. The study explicitly provides the objectives of the study, statement of Research problem and hypothesis. The significant of the study is buttressed by the findings through the data obtained from the research population size.
The analysis was done and presented using the survey sample method and simple tables.
Most importantly, summary of findings were made, conclusion drawn and recommendation made which shows that AIT newsroom communication technology has played a vital role towards improved work efficiency of the staff.
1.1 Background of the Study
Newsroom yesterday and today are far flung different. What it is yesterday was of Traditional method and today it spins around communication technology. It is on this premise, this study is out to find, if communication technology has actually brought about any significant change towards improving work efficiency of African Independent Television (AIT) Staff compared to what it is like before the use of communication technology in Newsroom.
Therefore, News room is seen as a floor where day to day activities of journalist takes place. It is always buzzing with shouts of we are behind programme schedule time, Reporters and Camera men trying to tie loose ends of news materials to beat deadlines.
Furthermore, Newsroom before the age of communication technologies operates mainly on analogue form, a model where journalists make use of the shots from Camera to script news items and bulletin schedules were done manually, etc.
Also, in today’s communication technological driven age, computers are seen in newsroom, teleprompters are used, journalist have access to cable television Channels, internet facilities and social media engines to monitor happenings in and around their environment. Beats reporters can communicate live via mobile telephones to newsroom staff for immediate update of news materials